This was the second time I laughed the most – again, keeping me completely engaged. “Your handsome grandfather had only 1 blade…and polio.” Overcome Objections…With An Laugh-Out-Loud Metaphor Not to mention how we love to be entertained (I’ve watched this video many times already…ok fine, I’ve even made popcorn). You’re hilarious, your mother was right – let your tribe know it too with your humor. Your clients and customers will thank you for it.ĩ. As I’m sure you know, laughter creates a very deep bond with someone. I laughed the most at two points in the video – this was one of them. Who knew? Corporations hike up prices to pay the big celebrities? Hmm, not cool. Now you love Dollar Shave Club even more – they’re like the knight in shining armor saving you from the big corporate price hikes. “And do you like spending $20 a month on brand named razors? 19 go to Roger Federer.” (Oh, and did you catch the book the shaved head is reading? Highly recommended) Study Neuroscience and Psychology and you’ll quickly learn how our brain simply can’t resist a good metaphor. Please use metaphors in your marketing – they work like crazy. How you leverage your Vocal Tone is a real attention hacking secret… more on that in upcoming posts. Even though he’s being quite funny – he uses the ‘Authority’ tone in his voice. So while the words are funny – the voice tells my brain it’s quite serious and true. There’s also a secret in how Mike uses his voice here. He uses an ‘Authority’ tone. “Are our blades any good? No, they’re F**ing great.”Īn objection to this service after all is: “How good are the blades?” Hilarious answer: “F**ing great.” No fluff folks, that’s a marketing sentence worth studying. I hope your MBA gave you a whole semester on Irresistible Offers and Ultimate Value Propositions – because that my friend is how it’s done: solve a specific ongoing problem (buying expensive razors every month) with an irresistible offer (high quality razors for $1 delivered to your door). “For $1 a month we send you high quality razors right to your door” It’s even a double hack – because he planted the seed and then asked about it. Brilliant. Mike’s a real Jedi because he used a classic Attention Hack: ‘Plant The Seed’. He asked about something that in your mind didn’t exist a second ago. But he planted it – and now the curiosity is growing. “So what is Dollar Shave Club?” Wait – we never even heard of Dollar Shave Club – so why do we want to know about it? Movement = Attention Hacking. Consistent movement can be with a video guy or with Powtoon type of transitions and camera shifts. The opposite would be staring at a guy in front of a wall doing nothing. Boring. Which is why Coca-Cola spends Millions on their Social Media campaigns – they’re trying to create a ‘personal relationship’. Voice overs with personal pictures work extremely well too. The personal bond in business is crucial. We feel like we know them, just by seeing them on a screen. That’s right, in our new world of business we focus on building relationships. There’s a lot of psychology in the ‘ Direct To Camera’ approach, because the brain can’t tell the difference between the video and a real human. Which is why we go nuts when we see someone in ‘real life’ after seeing them on the big screen. Begin With ‘The Bond’ – Personal Direct To Camera Intro Want these 15 Hacks? They’re now yours – go ahead and put them to use in your next video right away. So here you go: 15 Viral Video ‘Attention Hacks’ To Help You Create Wild Successġ. This video is that good. In 1 minute and 33 seconds they used 15 specific Attention Hacks to make their video go completely viral (15 million views and counting).īecause you’re part of the PowToon Tribe, you deserve to have the best video marketing strategies and Attention Hacks in the entire freaking world. How do you get the entire world buying your product and sharing it virally with others.in just over a minute? Because The Dollar Shave Club took one of the most boring products on earth ( razors) and turned it into a viral phenomenon. By the time you finish reading this post and watching their video (the link’s below) – I bet you’ll be whipping out your wallet to get one of their razors… even if you don’t shave. (Which of these 15 Hacks speaks to you the most and why? Comment below, I’d love to hear your genius insight.) Here are 15 easy-to-use ‘Attention Hacking’ viral video strategies that can turn even the most boring product in the world into the most sought after brand on the planet…
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